Sales Content Management Software | Dock
AI-powered content management for your full revenue team
Dock organizes every sales, onboarding, and customer success asset—so reps find what they need instantly, share it in context, and see exactly how buyers engage.
Get the full power of a sales CMS without the enterprise bloat.
The only content management system that serves reps and buyers
Content Library
Give your entire revenue team one simple, shared content library.
Client Workspaces
Standardize how reps share content via sales rooms, onboarding hubs, and client portals.
Content Analytics
See exactly how prospects and customers engage with your content—down to the stakeholder.
Why enablement teams switch to Dock
Rocket
Live in days, not months.
Legacy enablement tools take months to implement. Dock launches in days.
Built for every customer-facing team
Every client-facing team works from one shared content library, so Sales isn’t siloed to their own tool.
Reps and buyers love it
Dock gets high adoption because it’s built for moving deals forward—not heavy content governance.
Easy to manage and maintain
AI automatically handles tagging and organization. Replacing outdated assets takes only a few clicks.
Get reps back to selling, not searching for content.
The average rep spends 30+ minutes per deal digging through folders, Slack threads, and email attachments. Dock eliminates the chaos.
Boards & Tags
Find content in 10 seconds, not 10 minutes
Simple boards and tags replace the nested folder maze.
AI-assisted Search
Stop hearing “Where’s that deck again?”
Reps ask Dock AI for the right asset in plain language and get instant recommendations.
Templated Workspaces
Skip the search step entirely
Pre-built workspaces have the right content already loaded for every deal type and stage.
Standardize how reps share content without slowing them down
When reps improvise, buyers get an inconsistent experience. Dock standardizes content delivery without adding friction.
Make sharing effortless with one click.
Library content is easier to share than the rogue deck on their desktop—so reps actually use it.
Guide buyers with workspaces
Standardize what buyers see without micromanaging reps. Templated workspaces ensure consistent content delivery across every deal.
Give reps AI-powered suggestions
Dock AI suggests relevant assets based on recent calls and deal stage, so reps share the most high-impact content for that moment.
Keep client-facing assets up-to-date without the heavy admin
Enterprise content platforms require dedicated admins to manage nested folders, version control, and approval workflows. Dock handles the busywork automatically.
Organize your library with AI
Dock automatically tags new assets and writes descriptions the moment you upload.
Upload (almost) any file type
Upload PDFs, videos, images, audio, links, embeds, Google Docs, Microsoft Office files, and more.
Migrate your library before lunch
Bulk import content from Google Drive, SharePoint, or OneDrive in minutes. And keep files synced so updates flow automatically.
Manage your library via chat
Ask Dock's AI assistant to update tags, find duplicates, or archive content via chat.
Replace assets instantly
Update an outdated deck or one-pager in two clicks—Dock pushes the new version everywhere it's shared without breaking links.
Sync workspace sections
Update content across every active deal instantly, without chasing down reps.
Revenue teams love Dock
Track Content Adoption & Performance
Track content usage to see what drives deals.
Uncover how reps and customers engage with your content throughout the entire lifecycle.
Find your best-performing assets
See which assets are shared most, viewed most, or sitting unused, so you can double down on what works and retire what doesn't.
Optimize content based on buyer behavior
Track views, time spent, and drop-off for every asset. See which deck pages lose buyers' attention and which case studies they share internally—then improve or replace them.
Spot content adoption trends and issues
Ask Dock AI which assets reps actually use, who's sharing what, or which expensive content is sitting untouched—without digging through dashboards.
Prove enablement's impact on revenue
Connect Dock to Salesforce or HubSpot to show exactly which assets influence pipeline and closed-won revenue.
Complete Enablement Platform
Your entire enablement stack, powered by one content library.
Dock's content library acts as fuel for your AI tools and training programs.
AI Documents
Create executive summaries, business cases, mutual action plans, and meeting recaps using call transcripts, CRM data, and assets from your content library. No copy-pasting from ChatGPT required.
Sales Training & Playbooks
Embed content from your library directly into your playbooks and courses.
AI Enablement Agent
Give reps an AI assistant that knows your content. Dock AI answers product questions, manages your library, and surfaces the right assets when reps need them—all via chat.
The content experience customers actually want
Sales Enablement
Dock has been a complete game changer! Our sales team is only part of the evaluation conversation for a couple of hours over zoom. Most of the evaluation happens internally amongst the prospect's team. Dock allows us to be in the room when prospects are talking about us.
Frequently asked questions
What is a sales content management system?
Sales content management is all about collecting and organizing your best content and ensuring it is readily available when your revenue teams (and your customers) need it most.
A sales content management system helps you:
• Organize your sales enablement content for each stage of the buyer journey • Make your content discoverable to your revenue-facing teams • Keep your content up-to-date over time
What is the value of using Dock’s content management software?
Dock’s content management software helps revenue teams with:
• Internal discoverability: Keep all your sales content easily accessible from a single, centralized location, thanks to easy-to-navigate boards and collections • Consistency: Maintain quality control by ensuring all sales have easy access to the same high-quality content, helping to standardize your sales processes • Alignment: Create a solid link between your product marketing and sales teams. Dock’s centralized management system makes it easy to roll out new content, or update existing content in real time • Buyer Enablement: Empower your buyers to make decisions for themselves. Get the best, most persuasive sales content into the hands of your buyer champion so they keep your deal moving forward
Dock’s cloud-based platform makes it easy for your team to optimize and streamline their workflows and create a dynamic and engaging buyer journey and content experiences.
How does Dock’s content management platform enable buyers?
80% of a buyer's decision-making process takes place behind closed doors—before they ever contact a sales representative. Modern buying teams much prefer to complete their own independent research and come to the sales team once they are thoroughly informed about the product or service.
Sales teams need to appeal to this preference by enabling buyers with thorough documentation, case studies, webinars, and other relevant content they can review on their own time.
Dock's content management software is designed to provide buyers with these kinds of resources in a well-organized and easily searchable format that they can consume and share easily as needed. Customer or product teams can easily curate the best sales collateral to display to customers.
How does sales content management software enable your salespeople?
Dock's content management software is a powerful tool for sales teams of 10-100 people.
For sales reps, the ability to produce a persuasive piece of content at just the right moment of the customer journey is invaluable. A well-organized content management system makes this easy while also helping to standardize processes across the sales organization, allowing new sales reps to be as effective as their more seasoned colleagues.
Who can upload and manage assets to Dock’s sales content management system?
Within Dock’s content library, only admins and super admins have the ability to upload content, tag collections or create boards. Updates to user permissions can be made through the settings menu.
How are assets organized in Dock’s content library?
Dock’s content library uses a two-level structure: boards and tags. Boards organize a number of tags. Tags are used to organize different assets that share a certain theme or usage.
To make initial setup easier, Dock comes pre-loaded with many suggested Boards and Tags.
Can I upload assets from Google Drive?
Yes. Connecting a Google Drive account is a quick and efficient way to add new assets to your Dock content library.
Google Drive appears as an option when you upload new content to a collection. When using this option for the first time, you’ll be prompted to log in to your Google account. Once you’ve done this, Google Drive will appear as one of the tabbed options.
You can also automatically resync individual pieces of content, to pull the latest version from your Google Drive.
Can I share assets from my Dock content library with clients?
Yes. You can share assets from a number of different locations in your content library where you see the Share button, including:
• From the asset page • From the search bar • From the Collection page
When you click the Share button, you’ll have two options to share the asset:
• An email-gated link, with engagement tracking • An ungated link, with no tracking
Can I track when assets from my content library have been viewed or shared?
Yes. Dock provides useful analytics data for all its assets and workspaces. All asset types provide information on two basic metrics:
• Views: number of times a piece of content has been viewed externally • Shares: number of times a piece of content has been shared by internal teams
Additionally, for multi-page PDFs, Dock tracks the number of pages viewed and the number of drop-offs per page. For videos, Dock tracks the average watch time for each video.
What files types can be uploaded to the Dock Library?
Dock supports nearly any file type in the Library, including:
• Images (JPG, PNG, GIF) • PDFs (Max 500MB) • Videos (Embed from YouTube, Wistia, Vimeo, or upload natively) • Links • Audio (MP3, WAV, M4A) • Embeds (any iframe)
Dock also supports Google Docs and Microsoft Office files through our library sync integrations with Google Drive and SharePoint.
Does Dock support internal-only files?
Yes, you can check a file off as internal-only so that it can only be shared with other Dock users in your organization. This is a great solution for sharing competitive battlecards, training one-pagers, and any other sensitive files.
What integrations are available?
You can connect Dock directly to Google Drive, Microsoft SharePoint, and Microsoft OneDrive to keep your content library synced and up to date.
What's the best way to get started with Dock?
Sign up for free or request a demo.