Buyer Enablement Software | Build strong buyer champions with Dock
Buyer Enablement Software
Enable your buyers with sales deal rooms
Dock brings all the resources your buyers need to make a faster purchase decision into one convenient workspace.
Consolidate sales follow-up to one sales room
Keep buyers on track with mutual action plans
Close deals with signable order forms
Capture valuable buying intent signals
Sales and customer teams at leading companies use Dock
Everything your buyer needs, in one convenient workspace
Why sales leaders (and their buyers) love Dock
Learn how sales teams use Dock to enable their buyers and shorten their sales cycles.
31% increase in win rate for sales follow-up
Learn how Andrew Hollis, Director of Sales at Nectar, uses Dock to close more deals.
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Personalized follow-up at scale
Learn how Stephen Ruff, Co-Founder of Champify, uses Dock to support his "educate, don't sell" philosophy.
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Help your reps and their buyers stay organized over a long deal cycle.
Dock helps you guide your buyer champion through the sales process without overwhelming them.
Templated sales rooms.
Standardize how reps follow up and share content with buyers with company-wide templates.
Share content at scale.
Send bulk updates to multiple customers at once with synced sections.
Tailor workspaces to the buyer journey.
Reveal relevant content in stages as buyers move closer to making a decision.
Give your deal champion a white-glove buying experience
Buyer champions struggle to organize the details needed to get internal buy-in. With Dock, your champion always knows where to find what they need.
Help your champion win the internal sale.
Most buying conversations happen behind closed doors.
Dock helps you sell through your champion and tell one consistent story to the entire buying committee when you're not in the room.
Keep up deal velocity with mutual action plans.
Avoid unexpected roadblocks and delays like economic approval and security reviews.
Dock’s mutual action plans keep the buying process moving on schedule.
Help reps do personalized follow-up in seconds—not hours.
Dock gives your reps the tools they need to provide a personalized experience for every buyer, without creating more busy work.
Create personalized workspaces at scale.
Auto-populate workspaces with customer names, logos, contact details, and custom fields from your CRM.
Find content quickly.
Dock’s content management system organizes PDFs, videos, links, and images into an easily searchable and shareable library for your reps.
Build signable price quotes.
Reps can build professional, e-signable price quotes in seconds from your product library.
Get real-time buying intent signals.
Dock’s engagement analytics show which buyers are most engaged and which need more follow-up.
Track stakeholder activity in your sales room.
Dock’s live activity feed lets you see which buyer contacts are accessing your sales room and how well you’re multithreading deals.
Predict buying interest with deal room analytics.
Buyers who don’t engage with your sales room aren’t going to close.
Use Dock’s engagement analytics to predict buyer interest and improve revenue forecasting.
Enable your buyers for the entire customer lifecycle
Dock Features
Dock gives you all the tools you need to educate your buyers and shorten your sales cycle.
Track buying signals
Email gate a workspace to track which stakeholders have accessed your sales room.
Collect e-signatures
Create order forms and get them signed directly in the sales room.
Collaborative action plans
Create mutual action plan checklists for your buyers to keep them organized.
Share security profiles
Get ahead of security reviews with enterprise buyers with templatized security profiles.
Secure sharing
Optionally add password protection or domain verification to workspaces.
Flexible, modular editor
Dock's sales rooms are completely flexible. Editing a Dock workspace is as easy as editing a document.
Pricing and order forms
Drop in pricing quotes in a few clicks.
Custom branding
Add your logo, color scheme, customer logos, and more to your sales rooms.
Embed anything
Embed any file format like PDFs, videos, and images. Or embed your favorite software from Google Slides, to Loom, to Figma.
Integrate Dock with Salesforce & HubSpot
Your buyers will love Dock
"Dock has changed the follow-up game. After every intro call, I send over a Dock that has tons of content, a demo video, customer success info, etc. It makes it so easy to provide the customer with all information needed. Dock is improving my deal cycles tremendously.
Erin Faverty Head of Customer Success, Origin
“The Lattice team loves Dock! The platform streamlines the buying experience and empowers our champions to make the case for our product to internal stakeholders at their companies.”
Dini Mehta CRO, Lattice
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Frequently asked questions
What is buyer enablement?
Buyer enablement is the process of providing buyers with the tools, resources, and guidance they need to make informed purchasing decisions.
Why is buyer enablement becoming such a necessity?
Modern B2B buying is not only increasingly complex, but also, the majority of deliberations take place behind closed doors.
How does Dock enable buyers?
Dock makes it easy for buyers to find and share information related to your product or service.
What kind of analytics does Dock track?
Dock provides the following analytics:
- Views: Track when someone views a Dock workspace.
- Clicks: Track when someone clicks on a link.
- Downloads: Track when someone downloads a PDF.
How does a digital sales room enable buyers?
A digital sales room allows sales teams to collect and curate collateral about their product or service and display it on a platform they control, therefore enabling their buyers and improving the buyer experience.