The 24 Best B2B Sales Deck Examples We Could Find

The 24 Best B2B Sales Deck Examples We Could Find

The Dock Team

Published

August 19, 2025

Updated

July 9, 2026

TABLE OF CONTENTs

TABLE OF CONTENT

According to Salesforce, you have 30 seconds to hook your audience with your sales deck. If you’re here, it probably means your current deck isn’t quite landing that punch.

Maybe the narrative in your deck feels flat, or your visuals aren’t helping prospects carry the story forward. The data backs this up: personalized content boosts average reading time by 41% and is shared internally 2.3× more often.

It’s surprisingly difficult to find real sales decks out in the wild—companies hold them pretty tight to the vest. We scoured the internet for months to find all the best B2B sales deck examples, so you don’t have to.

Want to see our full archive of curated B2B sales assets?

Check out 200+ examples of sales decks, one-pagers, battlecards, and more in The Revenue Archives.

Our favorite B2B sales decks

We've boiled down each one of these B2B sales decks into a three‑part micro‑teardown you can skim in under a minute:

  1. Overview: A snapshot that details who the deck targets and what story it tells.
  2. Why it works: The specific slide, structure twist, or proof point that landed it on our list.
  3. Key takeaway: One actionable idea you can lift straight into your own sales deck.

For some decks, we’ve also suggested minor fixes that’d take an already successful sales asset to an even more impactful one.

1. Google Business Messages sales deck

This 2021 deck makes a case for Google Business Messages as the missing link between brands and shoppers who would rather type than talk. It opens with concrete pain‑point statistics, and from there, poses a “What if you could…?” scenario and walks through how the tool plugs into Search, Maps, and owned channels at every buying‑journey moment.

Why it works:

💡 Key takeaway: Pair a crisp, number‑driven problem statement with a “what‑if” vision slide, then save detailed customer wins for the finale. That structure keeps prospects focused on how the product slots into their own shopper journey before you flash the social proof.

2. Zuora sales deck

The famed 24‑slide Zuora sales deck speaks to CFOs, CIOs, and product leaders who manage recurring‑revenue products. Almost a decade ago, Andy Rishkin branded it as the “ greatest sales deck I’ve ever seen.” On slide 2, the line “We now live in a subscription economy” is plastered over a full‑bleed photo and hashtagged #shifthappens, instantly framing Zuora as the company that named the macro‑trend everyone’s feeling. From there, the flow is textbook narrative: trend → evidence → winners → gap → Zuora’s solution.

Why it works:

💡 Key takeaway: Coin (or claim) the industry shift first, back it with data and recognizable logos, then introduce yourself as the only logical response. When prospects adopt your vocabulary (e.g., “subscription economy”) directly tied to their pain points, you’re halfway to closed‑won.

3. TeleTracking sales deck

TeleTracking’s deck targets hospital CEOs, COOs, and bed‑management leaders who juggle overcrowded wards and soaring operating costs. It opens with a human‑centered title slide, then walks through the mission, patient‑flow evolution, guiding principles, predictive ROI tables, and ends with provocative copy: “It shouldn’t cost a billion dollars.”

Why it works:

💡 Key takeaway: A micro‑deck that pairs brand‑consistent visuals with CFO‑ready metrics can deliver a full strategic argument at a glance. This is proof that sometimes fewer slides make the strongest case.

4. Woola sales deck

Woola’s sales deck sells one idea fast: ditch plastic, wrap in wool. It opens with a jab—“What’s wrong with blasting bubble wrap?”—then fires back with consumer‑trend statistics and sourcing data that make plastic look out‑of‑step. The deck is a pitch-focused asset designed to convince eco-conscious brands to ditch plastic packaging for sustainable alternatives made from leftover sheep wool.

Why it works:

💡 Key takeaway: Woola proves playful visuals don’t dilute serious messaging. Plus, honest positioning (“better, not perfect”) is more compelling (and often more believable) than pretending your product solves every problem at once.

5. Reddit Ads sales deck

Reddit’s sales deck sells the entire Reddit experience. Packed with pop culture references and custom memes, it leans hard into the platform’s irreverent personality. But behind the jokes is a well-structured argument for why Reddit deserves a seat at the table with Google and Meta.

Why it works:

💡 Key takeaway: If your platform thrives on culture and chaos, don’t tone it down, channel it. Just back the vibe with data that makes budget-holders listen.

6. Microsoft Office 365 sales deck

The 49-slide 2015 Microsoft Office 365 sales presentation targets small‑and mid‑sized businesses that struggle with remote collaboration, data security, and day‑to‑day productivity. The deck opens with hard data on mobile‑first work trends to ground the conversation in an urgent, relatable problem.

Why it works:

‍ The fix we suggest: At 49 slides, the deck is…too much. The narrative structure holds up, but the deck could benefit from a tighter edit to spotlight the strongest claims.

💡 Key takeaway: Front‑load one “money slide” that sums up time saved, revenue gained, or risk reduced, then let deeper product feature slides follow. That single visual is what spreads in Slack threads.

7. 150birds sales deck

The 150birds sales deck pitches a marketing‑automation platform that promises up to 90 % lower acquisition costs while unifying every channel under one roof. In just 20 slides, it moves from a myth‑busting opener to a high‑stakes problem statement, then closes with a single‑click (call-to-action) CTA to schedule a demo.

Why it works:

💡 Key takeaway: You don’t need a dense, text‑laden deck to win buy‑in. A myth‑busting opener, one interactive proof point, and a crystal‑clear onboarding roadmap can move prospects straight to “schedule a demo.”

8. LinkedIn Sales Navigator sales deck

LinkedIn Sales Navigator’s deck repositions LinkedIn from “networking site” to indispensable prospecting partner. It begins with a demo of a Sales Navigator feature, then drops third‑party proof (Gartner, IDC, Harvard Business Review) that buying journeys are longer and noisier than ever. The visual presentation drops three framing questions: Are you still waiting for buyers to update you? Are you still cold‑calling a list of names? Are you still treating every prospect the same? This pushes readers to admit their current playbook is dated.

Why it works:

‍ 💡 Key takeaway: By citing “2 billion updates each week” and “7 million global companies,” the PowerPoint presentation reframes Sales Navigator as a multiplier on LinkedIn’s existing universe rather than a net‑new expense. Anchor your solution to a rich, first‑party ecosystem customers are already invested in, then show how a modest upgrade turns that dormant data into a day‑to‑day selling advantage.

‍ 📚 Read more

The 23 Types of Sales Collateral Every Team Needs (+ Examples)

9. AppsFlyer sales deck

AppsFlyer’s sales deck targets growth marketers juggling a mess of ad networks, agencies, and SDKs. It walks through cross-channel attribution and ROI tracking, backed by logos from brands like Grubhub, PepsiCo, L’Oréal, and Domino’s.

Why it works:

‍ 💡 Key takeaway: When your product simplifies a tangled ecosystem, lead with a stark before‑versus‑after visual and back it with proof of scale—trusted brands on one side, vast integrations on the other—to make the business case instantly self‑evident.

10. Canva for Enterprise sales deck

The Canva for Enterprise deck shows enterprise teams how Canva scales design without sacrificing brand control. We open with one knockout statistic: 85% of Fortune 500 companies already use Canva, then walk through locked templates, approval workflows, and team dashboards that keep every slide, tweet, and flyer on‑brand.

Why it works:

‍ 💡 Key takeaway: The flow shows us a repeatable formula for a sales deck template: lead with your own data, echo it with founder purpose, validate with customer wins, and seal it with hard numbers—so buyers feel both the problem and the proof in one seamless glide.

11. Snapchat Ads sales deck

This bright yellow, emoji‑sprinkled slide deck positions Snapchat as the channel for reaching 13‑ to 34‑year‑olds. It opens with the bold line “Snapchat is the best way to reach 13‑ to 34‑year‑olds,” then stacks first‑party proof: share of smartphone users on Snapchat, daily video‑view counts, and time‑spent stats. From there, it walks advertisers through signature ad formats (full‑screen video, AR lenses, sponsored stories) and drops publisher quotes plus brand case studies to show the platform in action.

Why it works:

‍ 💡 Key takeaway: Snapchat proves two big points: you don’t have to abandon a playful brand personality to deliver hard business data, and you can keep a deck tight by parking inevitable objections in a concise FAQ slide. Hold the tone that makes you memorable, but anticipate pushback and answer it head‑on.

12. ClickUp for Product Managers sales deck

ClickUp’s “Ship Faster” deck walks product managers through the exact milestones they chase every sprint: strategy alignment, feedback capture, roadmap planning, sprint execution, and OKR tracking. Each milestone gets a bite‑size chapter: a quick pain snapshot followed by a live ClickUp screen (Docs, Whiteboards, Sprints, Dashboards) that shows the fix in action.

Why it works:

‍ The fix we suggest: The deck leans a little too much on (small) text and tests the buyer’s concentration. If you’ve got to squint to read, you need to font up.

‍ 💡 Key takeaway: Treat each slide as a mini “pain → product → outcome” loop. When the audience can trace their daily frustrations straight into a live product screen and see proof that peers have already made the leap, sign‑off meetings get a lot shorter.

13. Folk sales deck

In just 18 slides, Folk’s sales deck walks founders and go‑to‑market leads through the exact flow that makes heavyweight CRMs feel clunky: snag a contact, auto‑enrich it, loop in teammates, fire off personalized outreach, and close together. Each step plays out in a quick product screenshot, so prospects see the fix instead of imagining it.

Why it works:

‍ 💡 Key takeaway: Match your slide order to the way your audience actually works: walk through their daily workflow step‑by‑step, show the product solving each pain in real time, and wrap with quick‑scan proof (ratings, investors, pricing) so champions can forward the deck and get instant buy‑in.

14. PlaytestCloud sales deck

PlaytestCloud’s dark‑mode, geometric sales deck speaks straight to UX researchers, producers, and designers who need real‑player feedback before launch. In quick succession, it shows how the platform recruits target gamers, captures commentary‑rich play sessions, and turns recordings into AI‑tagged highlight reels.

Why it works:

‍ The fix we suggest: We’d yank the “500 million people play games tested on our platform” statistic up to the first section, framing PlaytestCloud’s scale before any feature talk starts.

‍ 💡 Key takeaway: This deck nails “no‑brain‑strain” storytelling: friction‑free copy (“It’s all done for you”), developer‑friendly dark‑mode visuals, and grounded numbers (1.5 M ready testers, 500 M monthly players) work in tandem to shrink cognitive clutter for the reader.

15. Sastrify sales deck

The Sastrify sales deck clearly positions its SaaS procurement platform as a straightforward fix for common headaches: overspending on subscriptions and wasting executive time on software negotiations.

Why it works:

‍ The fix we suggest: Right now, the closing slide lists more client logos but leaves the reader without a clear next step; adding something like “Book a Demo” or “Get Started” would guide prospects forward. We’d also clarify the source of the claim "Each SaaS negotiation takes more than 5hrs of executives’ time"— without knowing if this is first-party data or third-party research, the deck misses a chance at stronger credibility.

‍ 💡 Key takeaway: Sastrify’s deck is a great sales deck example of using precise customer-backed metrics, clear pricing transparency, and role-specific testimonials to directly equip internal champions with the hard proof they need.

16. Patch sales deck

The Patch sales pitch deck positions the company as a clear and credible partner for climate-focused organizations looking to simplify carbon removal solutions.

Why it works:

‍ The fix we suggest: Instead of a generic "Thank you" slide at the end, Patch could leverage the action-oriented language ("buy," "build," "launch") used throughout the deck by including a clear, actionable CTA, like linking directly to developer docs, API documentation, or a help center.

‍ 💡 Key takeaway: Patch’s deck nails credibility by never overselling: each "What's possible with Patch" slide pairs a concise feature description ("carbon-neutral shipping," "climate-positive NFTs") with a clean product interface screenshot, making it easy to picture how these solutions fit into everyday workflows.

17. Linear sales deck

Linear’s deck is built for software teams fed up with bloated, sluggish tools that make simple tasks feel like a slog. Instead of rambling through features, it positions Linear as the antidote: fast, clean, and designed with developers in mind.

Why it works:

‍ The fix we suggest: Adding more explicit first-party data or metrics earlier in the deck (such as typical improvements in issue resolution time or productivity boosts) could improve an already-excellent deck.

‍ 💡 Key takeaway: This deck makes you fee l the problem. By visually and emotionally mapping the buyer’s current frustrations before introducing the product, Linear turns pain into momentum. Build tension first, then offer relief.

18. Spendesk sales deck

Spendesk’s sales deck pitches its seven-in-one spend management platform to finance teams tired of chaos. It walks prospects through who they are, what they solve, and how they help businesses track, control, and optimize spending across the board, from payments to approvals.

‍ Why it works:

The fix we suggest: The “See where these numbers come from” link on slide 9 leads to a private Google Sheet. Either embed key figures directly into the deck with proper sourcing, or link to a gated but polished resource hub (e.g., a one-pager or customer story with visual statistics). Also, the “About Us” timeline is a nice touch for context, but it comes too early. If the viewer only has 30 seconds, this slide will get skipped.

‍ 💡 Key takeaway: Spendesk shows how to use pacing and layout to your advantage. Several slides act as visual breathers: using a bold header or single-line setup to introduce what’s coming next. That rhythm keeps the deck skimm-able and avoids overwhelming the reader, even across 20 slides.

19. Pocus sales deck

The Pocus sales deck is a sharp, product-led pitch that shows how revenue teams can turn messy usage data into clear sales signals. From workflow breakdowns to no-code benefits, every slide is built to explain, not overwhelm.

Why it works:

The fix we suggest: The deck includes several customer testimonials, but none are attributed to specific names, titles, or companies. Adding real names and roles would ground the social proof. The “Real cost of build vs. buy” slide gestures at the tradeoff but lacks an actual cost breakdown. Including even a rough comparison (e.g., engineering hours vs. subscription pricing) would make the benefits far more tangible.

💡 Key takeaway: When you're introducing a relatively new concept, like product-led sales, it helps to anchor the pitch with a clear, step-by-step “How it works” slide. Pocus does this well, offering buyers a quick, visual walkthrough of what to expect, which lowers friction and builds confidence in unfamiliar territory.

20. Asana sales deck

The Asana sales deck walks prospects through how the platform actually helps teams stay organized, cut down on busywork, and move faster. The deck shows the platform’s features in action, with mockups across devices, real product screenshots, and clear before-and-after moments.

Why it works:

The fix we suggest: Some of the main slides feel repetitive. Certain messages are reinforced multiple times, which could either land as helpful emphasis or as unnecessary filler, depending on the buyer’s patience.

💡 Key takeaway: Use multiple forms of social proof to drive your point home. Asana rattles off logos but also backs up their promise with first-party data from their own users. A statistic like “Asana has made teams 45% more efficient” lands harder because it’s measurable, specific, and tied directly to product value.

21. Verizon sales deck

The Verizon sales deck puts its Managed Security Services front and center, framing them as a full-force defense system for modern enterprises. The pitch presentation walks through how Verizon helps businesses stay ahead of threats by leaning on their global network, seasoned analysts, and real-time security intelligence.

Why it works:

The fix we suggest: The pricing model shows up early on slide 10, before Verizon’s full value is laid out. While it’s a solid “pay as you grow” approach, it lands before the viewer is fully sold. Move it to the end as part of the CTA, where it can seal the deal instead of jumping the gun.

💡 Key takeaway: If your offer is complex, use structure to your advantage. Verizon’s deck breaks down a dense cybersecurity solution into digestible chunks: process, team, features, pricing, and proof, so buyers aren’t overwhelmed.

22. Leadnomics sales deck

The Leadnomics sales deck presents a confident, well-structured case for how the company helps brands scale customer acquisition. The sales pitch blends clean design with hard numbers, spotlighting successful campaigns and performance metrics to show the real impact of their lead generation strategy.

Why it works:

The fix we suggest: While the “Here’s How We Do It” section is a solid inclusion, it’s visually dense. The copy hits all the right talking points, but there’s no clear anchor for the eye. A few well-placed icons, stronger visual hierarchy, or even slight font variation could go a long way.

‍ 💡 Key takeaway: Sometimes, one well-chosen case study is more powerful than a dozen scattered logos.

23. Chatlayer sales deck

The Chatlayer sales deck walks through how their conversational AI helps businesses automate customer interactions across channels. Think WhatsApp, web, and beyond. It leans on real examples and performance metrics to show how automation can boost engagement while keeping support costs in check.

Why it works:

The fix we suggest: The slide that says “What will we talk about next?” feels like a perfect closing moment: it’s playful, open-ended, and aligns with the product’s core value of conversational engagement. But instead of ending there, the deck rolls into case studies. We’d flip the order: bring the case studies earlier to build credibility and end strong with that CTA.

💡 Key takeaway: If your product is built around conversation, end on a note that invites one.

24. ChartMogul sales deck

The ChartMogul sales deck walks prospects through how their subscription analytics platform actually drives impact: faster insights, smarter growth decisions, and clearer revenue reporting. It’s structured around real-world use cases, ROI metrics, and standout features that speak directly to SaaS operators and finance leaders.

Why it works:

The fix we suggest: The subscriber lifecycle slide is buried too late in the deck. Moving it earlier, for example, before the solution or “how it works” section, would help set the stage for the complexity ChartMogul solves. Some of the copy, while effective, could be tightened. The problem statement starts strong (“Accurately calculating SaaS metrics is hard”) but immediately shifts into a wordy follow-up: “Harnessing subscription data to inform decisions that lead to faster growth is even harder.” Breaking this into two sharper, more digestible lines would make the message land faster.

💡 Key takeaway: When you're selling a data-heavy product, clarity matters more than cleverness. ChartMogul’s deck works because it visualizes complex concepts, like subscriber lifecycle and platform architecture, in a way that’s instantly understandable, even for non-technical buyers.

In a Grow and Tell episode, Joseph Schmitt, VP of Customer Success at UpKeep and former Sr. Manager of CS at PatientPop, breaks down how to sell to buyers who’ve never worked with highly technical products:

How to Sell to a Non-Tech Savvy Buyer - YouTube

Tap to unmute

How to Sell to a Non-Tech Savvy Buyer Grow & Tell

Grow & Tell383 subscribers

See how other teams are enabling their champions. Our Revenue Archives is your source for real examples of sales decks, one-pagers, pricing tools, and more.

See how other teams are enabling their champions.

The Revenue Archives is your source for real examples of sales decks, one-pagers, pricing tools, and more.

What makes a great sales deck?

First, let’s be clear: a sales deck shouldn't be the centerpiece of your pitch.

The conversation is the pitch. The deck is visual support, a discovery guide, and a leave-behind to enable your champion.

That said, winning sales decks do a few things really well.

1. They show they get their buyers

A great sales deckimmediately proves it understands the buyer’s world, whether that’s the KPIs they’re chasing, the blockers they’re stuck behind, or the internal politics they’re up against.

Build targeted decks for different customer segments: enterprise vs. mid-market, technical vs. operational buyers, retail vs. SaaS.

The more tailored the deck, the more likely it is to land.

2. They tell a clear before/after story

There’s always a gap between the current state and the desired one. Effective decks draw that line clearly:

3. They empower your buyer champion

Most sales don’t close in the first call. Your champion has to resell your story internally, often to executives who haven’t met you.

A successful sales deck helps them do that by being structured, skim-able, and memorable.

Think: bold problem framing, a three-step solution, and one killer proof point that’s hard to forget.

4. They minimize what we call the “imagination tax”

Saying “streamlined UX” isn’t enough. Show the interface. Don’t say “seamless integrations.” Map them out. Buyers shouldn’t have to mentally fill in the blanks. When you remove that cognitive friction, it’s easier for them to buy in.

5. They (largely) follow the 10–20–30 rule

This classic rule comes from venture capitalist and former Apple evangelist Guy Kawasaki, who introduced it after suffering through one too many bloated startup pitches.

His tongue-in-cheek explanation is that too many bad decks gave him Ménière’s disease—causing hearing loss, ringing in the ears, and vertigo.

Source: Beautiful.ai

Here’s his 10–20–30 Rule of PowerPoint:

Kawasaki originally framed this for founders pitching to investors, but it applies just as well to sales, partnerships, and stakeholder buy-in. The point isn’t to be dogmatic—it’s to be digestible. You can always include more details in appendix slides or a follow-up email. But during the pitch, less is more.

The best way(s) to share sales decks with customers

According to LXA’s State of Sales Enablement Report 2025, 78% of buyers want to self-educate across channels, on their own time.

Your deck might shine live, but the real decision happens after the call—when your champion has to tell the story without you. If all they’ve got is a PDF, you’re adding friction.

A digital sales room removes this barrier because it feels like it's built for buyers: interactive, personalized, and easy to share internally when making the internal sales pitch.

Here’s how static sales decks and interactive digital sales rooms like Dock compare at a glance:

Criteria Static Deck (e.g., PowerPoint) Digital sales room (e.g., Dock)
Ease of sharing Attachments and links get buried in long email threads One link contains everything your buyer needs—deck, proposal, case studies, product demo recaps
Champion enablement Lacks context; hard for champions to sell your solution internally Centralized, contextual hub that helps your champion pitch internally with confidence
Customization and version control Multiple versions floating around; hard to keep updated Always updated in real time; synced content ensures clients have the latest version
Engagement visibility No idea who opened it, when, or if they forwarded it to others See which stakeholders engage with the deck, when they viewed it, and how often
Page-level insights No way to know which slides resonated, which were ignored, or how much time prospects spent on them Track granular engagement—see which pages get the most time, where people drop off
Contextual selling experience Deck exists in isolation—no supplemental content or guided experience Embedded in a broader experience: includes explainer videos, customer stories, pricing breakdowns
Reusability across segments Often repurposed manually; leads to off-brand or irrelevant presentation Easily templatized for different buyer types (e.g., enterprise, mid-market, technical)
Follow-up utility Typically sent post-call with minimal added context Acts as an ongoing buyer resource and reference point throughout the sales process

‍

Also, you’ve got to budget for design software, slide tools, and maybe even hire someone to make static slide decks look polished. And the end result is a glorified PDF that enterprise buyers have to squint through. That doesn’t exactly scream a “ premium buying experience.”

‍ Take it from Brad Ansley, Account Executive at BrightHire.

BrightHire sells AI-powered hiring software, which means every deal involves legal, compliance, IT, and a champion navigating all of it.

Onboarding was difficult to scale and standardize because every customer had a different tech stack, which affected nearly every part of the implementation plan.

With Dock, their Sales team created a single shared workspace to house ROI materials, compliance docs, and follow-ups, so every stakeholder got what they needed, without the back-and-forth.

BrightHire Customer Story: Sales

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“Dock gave me a way to standardize all the information we shared with prospects,” says Brad. “It made the follow-up process and deal management so much easier than it was before.”

Real-life impact: 22% increase in deals closed, 20% lift in average deal size, and faster deal cycles and better visibility into stakeholder engagement.

Use Dock, not decks

If you’re looking for more sales asset inspiration, explore our Revenue Archives. From ROI calculators and sales decks to onboarding tools and testimonial videos, it’s a goldmine of what great enablement looks like in the wild.

If you want to enable your champions, reduce back-and-forth, and make the buyer experience feel premium from day one, Dock’s your move.

Here are a few ways to get started:

👉 Use our Digital Sales Room Template to create a single link to rule them all. Drop in case studies, recap sales calls, and help your champion steer the deal forward. This template gives you a centralized, collaborative space to align stakeholders and simplify approvals.

👉 Sign up for Dock for free. Your first 50 client workspaces are free.

Sales deck FAQs

What is a sales deck?

A sales deck, also called a sales presentation or sales pitch deck, is a visual presentation often built in Google Slides, PowerPoint, or Keynote designed to pitch your product or service to potential customers. The presentation lays out your value proposition, proof points, and differentiators in a clear, structured story that helps your champion sell internally.

What's the difference between a sales deck and a pitch deck?

A pitch deck is built to win buy-in, whether from investors or partners.

A sales deck is tailored for potential customers, designed to walk them through the problem, solution, and proof, so your champion has everything they need to push the deal forward.

How long should a sales deck be?

Aim for 8–20 slides, max. Long enough to tell a clear before-and-after story, short enough to hold attention. If you need more detail, move it to the appendix slides or digital sales room in your follow-up. Don’t cram it into the core flow.

The Dock Team

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\ How Two Front's founder achieved 30% MoM growth with Dock](/content/library/customer-story-two-front/index.html)

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\ Mutual Action Plan](/content/templates/mutual-action-plan/index.html)

\ Implementation Plan](/content/templates/implementation-plan/index.html)

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